David is the founder of Direction Accounting and Business Coaching. He specialises in ensuring Small Business Owners achieve the things they originally went into business for, before the white noise and chaos took over.
Over the last 20 years, David has worked with over 1200 businesses, with his inner circle of clients growing by an average of 32%. This is achieved by providing a unique blend of Accounting and Financial knowledge with the more nuanced, personal skills of coaching.
David's Amazon Best Selling book - Awesome Business, Awesome Life is aimed at ambitious business owners looking for a structured way to achieve Controlled , Consistent and Rapid growth.
Through his Advisory platform "SuperFirm" , he partners with accountants to create the structure and momentum required to DO advisory and create sustainable results rather than continually grabbing at the next bright shiny object that comes along.