Marketing: Inside the mind of a small business owner

A talk by Allan Dib, Adam Holster, Glen Senior and Matt Wilkinson
Successwise, NAB, The Small Business Company and Bizink

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About this talk

Join Matt Wilkinson of Bizink and guests Allan Dibb, Adam Holster and Glen Senior for a chat about what makes small business owners tick.

Through their organisations, the host and panelists reach millions of small business owners every year. In this session, they'll share what the data from this huge sample shows about the hopes, fears and interests of small business owners.

Whether you call it education, client communications or marketing, engaging small business owners is the key to delighting your clients and attracting new ones. This session will arm you with the big data on what business owners are reading online so you can use it in your firm.

About the Panelists Allan is a serial entrepreneur, rebellious marketer and technology expert. He has started, grown and successfully exited multiple businesses in various industries. His book the 1-Page Marketing Plan is #1 in several marketing categories on Amazon.

Adam is the national lead on the accounting industry for National Australia Bank. He'll bring insights from NAB's Australian Accounting Industry Survey and SME Business Survey to report on what accountants’ clients truly want.

Glen is the CEO of The Small Business Company. He's been creating small business content for accountants, banks and big brands for over 20 years. In the past he's created small business content for NAB, Bank of America and Microsoft to name a few.

About the Host Matt is the founder and CEO of Bizink, a company that powers the websites and digital marketing of 100s of accounting firms in Australia and around the world.

Matt Wilkinson

I help accountants grow their firms by engaging with small business owners.

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